DoctorDerm
Client
DoctorDerm
Location
NewYork, USA
Year
2024
Info
DoctorDerm is an online prescription skincare brand that provides personalized, patient specific solutions delivered directly to customers, eliminating the need for in person dermatologist visits. I built the brand from the ground up, leading everything from brand identity and positioning to developing the website and online skin analysis tool, as well as overseeing all marketing materials.
Challenge
The challenge was to design a online prescription skincare products which replaces the traditional onsite and tele-health practices while providing scalability and flexibility for future iterations.
This required a deep understanding of the current climate of the dermatology/skincare industry, while focusing on user needs, user experience, and user feedback.
findings
The regular practices for the online prescription skincare were:
Catch-all website with generalized quiz which did not directly engaged the user.
Simple approach to the quiz without uploading of the problematic areas/conditions of the skin.
The review sometimes weren't correct, as it denied prescription for someone that clearly had issues with specific skin conditions.
Overall user experience weren't super clear, and it seemed like it did not involve doctor/prescriber interaction.
designing the quiz
Our approach to the quiz were:
Simplify the login process so the user does not lose progress.
Direct users to choose the area of concern.
Uploading images of the skin condition made available, user can choose to upload later if they wish to be contacted afterwards.
All of the uploaded pictures and results of the quiz are sent to the actual licensed prescriber to be reviewed and processed.
DEsigning the website
Goals while designing the website consisted of:
Simple/sophisticated design which guides the user to correct solutions page.
Create a custom checkout process without using Shopify or Woocommerce.
Provide details of active ingredients and benefits of choosing DoctorDerm.
exploring brand identity
Various ideas were shared between the team to create the brand from scratch:
Logos, visual identity, and mockups
Identifying the target audience and demographics
Market research to identify positioning and provide marketing solutions
social marketing and targeting
Social contents were kept simple and product focused:
Use of lighter colors and using visual metaphors.
Targeted women in 30-50s for more traffic.
