Enerskin
Client
Enerskin
Location
NewYork, NY
Year
2015-2018
Info
Enerskin is medical grade compression wear company which developed to provide benefits of kinesiology taping with compression. The company had spent more than 7 years in research, and holds the patents for unique silicone printing process. It has been approved by the FDA as medical device to help with injuries, and has been featured by professional atheletes in different sports and it's respectable leagues.
Challenge
The challenge was to get Enerskin recognized by athletes as performance enhancing and injury reducing technology gear company in the states.
Enerskin established as an e-commerce brand. It needed to revisit branding and it's identity as well as social marketing plans to successfully launch in the states. I managed all the marketing and branding for the company while I was at Enerskin.
exploring brand identity
Various ideas were shared between the team for rebranding:
Logos, visual identity, and mockups.
Identifying the target audience and demographics.
Marketing materials, video and brand positioning were explored.
findings
The compression sports gear market research revealed:
Easy to wear, but lacked compression.
Sizing was too general and did not offer any guides when purchasing.
No concrete study data on compression and benefits.
Some brands were mimicking the taping patterns, but it did not contour the muscles or ligaments.
Directing marketing materials
Our approach for marketing were:
Create brand videos to be used for marketing purposes.
Create landing pages to test different traffic sources.
Create and grow team Enerskin for social proof.
DEsigning the website
Goals while designing the website consisted of:
Easy to navigate, create custom Shopify site.
Create landing pages for each marketing funnel.
Provide benefits associated with each product collection.
social marketing and targeting
Social contents focused to deliver:
Benefits of compression taping gear.
Targeted groups based on interest (performance, injury recovery, and etc.)
To build Team Enerskin to promote the brand.
