Lumberyard
Client
Lumberyard
Location
NewYork, NY
Year
2018
Info
LUMBERYARD is a non-profit performing arts and film campus located in the heart of Catskill, New York. With a state-of-the-art facility, LUMBERYARD offers a center for performing artists to test and perfect their work, and gives Hudson Valley audiences the opportunity to see performances before they premiere in New York City.
Challenge
The challenge was to rebrand and build Lumberyard's identity alongside completion of their performing arts center in Catskill, NY.
exploring brand identity
Various ideas were shared for rebranding:
Logos, visual identity, and mockups.
Identifying design goals as performing arts center.
Marketing materials and website redesign.
